Sunday, November 24, 2013

Don't give them a mind-share !!!

Mind-share !!! All advertising/marketing campaigns are intended to gain maximum of mind-share of their consumers. It's to program consumers to recall their product when they hear a relevant word, just like to recall "Nescafe" when hear "Coffee". We consumers, unknowingly give up our sub-conscious to these campaigns. Do similar thing happen in personal life?

Whenever we hear fun, love or best-friend etc. we tend to recall the person who have made us seen the pinnacle of that feeling. It is irrelevant, what is status of current relationship with the person, we just recall the good moments and feel/wish we could get back to the old times. But change is the only constant thing in the world. We might have got stuck to the memories but others may have moved on. Somebody else might have shown them their pinnacle of those feelings.

I am writing to address the importance which we give to these people. They are on our mind, take our mind-share. While we suffer in private, they may not have a clue about it. They are the hurdle between us and our happiness. I would say, "Stop !!! Don't give them a mind-share !!!", let's move on and get on with people who will take us beyond.

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